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The Green Caltrain blog is sponsored by BayRail Alliance, an all-volunteer non-profit organization supporting green rail transit in the Bay Area. This blog and BayRail have no affiliation with Caltrain.


Caltrain to start marketing offpeak travel

Today, the Caltrain board approved a program to advertise offpeak travel.  The ad campaign may include radio, print ads, social media and possibly television.   It’s financially smart to market capacity that is available offpeak, and good to get people in the habit of using transit.

There may be opportunities to work with cities whose lively downtowns are crowded nights and weekends, putting pressure on car parking.   Not everyone enjoying dinner in downtown Palo Alto, Redwood City, and San Mateo has easy access to the train or bus – but some do.   Could marketing transit help postpone the need to build new parking structures?

Do you use transit for travel nights, afternoons and weekends, in addition to rush hour commutes?

There are related opportunities to encourage commute trips that are earlier or later than the peak of rush hour, to relieve crowding. Stanford professor Balaji Prabhakar had developed a program offering commuters incentives to travel outside of the most crowded times.  Caltrain and MTC are looking into this, according to Caltrain staff in response to a question at the borad meeting.

To alleviate crowding and bike bumps, Caltrain could also adapt a practice from BART, and show in its schedules how crowded a given train is likely to be.

BART crowding

 

 

 


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  • Calendar of events

    • August 6, 2014

      SamTrans Board meeting

      Starts: 2:00 pm

      Location: 1250 San Carlos Ave., San Carlos, CA

    • August 7, 2014

      Caltrain JPB meeting

      Starts: 10:00 am

      Location: Location: 2nd Floor Auditorium San Mateo County Transit District 1250 San Carlos Avenue, San Carlos

    • August 12, 2014

      TJPA CAC Meeting

      Starts: 5:30 pm

      Location: 201 Mission Street, Suite 2100 San Francisco, CA

    • August 14, 2014

      TJPA Board Meeting

      Starts: 9:30 am

      Location: City Hall, Room 416, 1 Dr. Carlton B. Goodlett Place, San Francisco, CA 94102

    • August 20, 2014

      Caltrain CAC meeting

      Starts: 5:30 pm

      Location: Location: 2nd Floor Auditorium San Mateo County Transit District 1250 San Carlos Avenue, San Carlos

    • September 3, 2014

      SamTrans Board meeting

      Starts: 2:00 pm

      Location: 1250 San Carlos Ave., San Carlos, CA

    • September 4, 2014

      Caltrain JPB meeting

      Starts: 10:00 am

      Location: Location: 2nd Floor Auditorium San Mateo County Transit District 1250 San Carlos Avenue, San Carlos

    • September 9, 2014

      TJPA CAC Meeting

      Starts: 5:30 pm

      Location: 201 Mission Street, Suite 2100 San Francisco, CA

    • September 11, 2014

      TJPA Board Meeting

      Starts: 9:30 am

      Location: City Hall, Room 416, 1 Dr. Carlton B. Goodlett Place, San Francisco, CA 94102

    • September 17, 2014

      Caltrain CAC meeting

      Starts: 5:30 pm

      Location: Location: 2nd Floor Auditorium San Mateo County Transit District 1250 San Carlos Avenue, San Carlos